services
A strategic partner to take your shopper and retail marketing to new heights with omni-channel strategies, solutions and training.
OUR SHOPPER PILLARS
BRAND CENTRIC GROWTH
CATEGORY CENTRIC GROWTH
RETAILER PARTNERSHIP GROWTH
SCOPE DETAIL
- Shopper strategy: Built off brand / origination
- Commercial channel strategy mapping - on prem, off prem, ecomm
- Retailer management, bookings and omni-channel planning facilitation
- Stakeholder mapping - Brand, Consumer, Shopper, Retailer
- Brand activation in retail (omni-channel)
- Brand activation in retail (omni-channel)
- Retailer partnership planning and activation / Retailer strategy
- Retail / in-store shopper experience strategy & solutions
- In-store / aisle experience, shoppability and navigational refresh
- Short-term volume driver campaigns (BUY&WIN etc.)
- In-store optimisation and path to purchase channel / touchpoint planning
- Long-term volume driver campaigns (Behaviour changers and rituals)
- Shopper Marketing Training – 10 weeks, 10 modules
- Shopper and retail trends reporting
- Shopper Marketing workshops
- Category Growth Demand Creation
- Shopper strategy: Built off brand / origination
- Commercial channel strategy mapping - on prem, off prem, ecomm
- Retailer management, bookings and omni - channel planning facilitation
- Stakeholder mapping - Brand, Consumer, Shopper, Retailer
- Shopper Marketing workshops
- Brand activation in retail (omni-channel)
- Retailer partnership planning and activation / Retailer strategy
- Category Growth Demand Creation
- Retail / in-store shopper experience strategy & solutions
- In-store / aisle experience, shoppability and navigational refresh
- In-store optimisation and path to purchase channel / touchpoint planning
- Short-term volume driver campaigns (BUY&WIN etc.)
- Long-term volume driver campaigns (Behaviour changers and rituals)
- Shopper and retail trends reporting
- Shopper Marketing Training – 10 weeks, 10 modules
Our Category Growth Framework
CATEGORY GROWTH SOLUTIONS
Bringing better commercial conversations with customers to win on ROI!
Working with clients in a series of integrated workshop formats to deliver category growth programs and retailer customised selling stories.
WHAT THIS ENTAILS:
- Consumer and Shopper research
- Category profiling
- Category Growth Driver mapping
- Strategic Platforms and size of prize mapping
- Shopper Activation platforms aligned to the growth drivers
WHAT THIS DELIVERS FOR CLIENTS:
- Commercial ROI measurements
- Channel and Trade Stories
- Category Growth Vision defined
- Retailer customized programs to activate against
- Shopper Playbooks and Toolkits by customer
SHOPPER & RETAIL TRAINING
SHOPPER & RETAIL MARKETING MASTERMIND
OUR 17 YEARS OF EXPERTISE MASTERED in 10 WEEKS
UNLOCK YOUR EDGE
ENGAGE
ENGAGE with the Fundamentals of Shopper Marketing
Stage WIN: Growth Mindset Unlocked
DEVELOP
DEVELOP the Science of Behaviour Change to Drive Effective Sales
Stage WIN: Marketing Approach Transformed
GAIN
GAIN mastery in Strategy Creation and Creative Evaluation
Stage WIN: Advanced Strategic & Solution Thinking Achieved
EXECUTE
EXECUTE with Excellence and See Immediate Impact
Stage WIN: Seamless Integration into Daily Practice
HERE’S WHAT YOU’LL GET…
- 10 weeks, 10 modules
- In person live, online live, or online pre-recorded – organization dependent
- 20x Templates & tools
- 50x Case studies and industry example inspirations
- Weekly mini practical assignments
- Journey support via email
- Private Community Group
- Competency assessment
- Shopper Foundry™ Certification