welcome to the age of the Shopper
Our purpose is to build meaningful, behaviour-based solutions that drive sustainable brand and category growth.
Hello and welcome to our home
At Shopper Foundry, we’re transforming Shopper Marketing from a traditional trade tactic into a powerful growth engine for ambitious brands seeking better commercial growth.
We empower organisations to capture more share of shopper wallets, drive incremental sales, and build lasting shopper loyalty in today’s fast-evolving retail landscape.
Our specialised strategic services deliver real shopper impact – right where purchase decisions happen across the omni-channel path to purchase.
From strategy to solutions, workshops, and training, we deliver our shopper solves in the formats that best unlock impact for your business.
Ready to turn shopper opportunities into sustained growth? Let’s build the right strategy with you that moves your business and bottom line forward.
A strategic partner to take your shopper and retail marketing to new heights with omni-channel strategies and solutions.
We specialise in helping clients develop integrated shopper marketing plans that incorporate Phygital touchpoints to create a seamless shopper journey. Our team of experts has a deep understanding of growth platforms and ROI thinking, and we’re committed to helping you achieve measurable results that drive your business forward.
Our solutions think far beyond the store
We believe that shopper marketing is about more than just in-store execution – it’s about telling a compelling shopper story that resonates with your target audience and drives meaningful conversions across all touchpoints, changing behaviour and creating sustainable results. That’s why we take an integrated approach to shopper marketing, ensuring that every element of your plan is strategically aligned to achieve your goals.
CHANGING BEHAVIOUR TO DRIVE SUSTAINABLE GROWTH
- We are a SPECIALIST shopper marketing consultancy that bridges the gap between brand and retail.
- We are EXPERTS in our chosen field.
- We deliver BEYOND the ask.
- Our IMPACT on your business is material to your bottom line.
- We have capability to TEACH and GROW your people to do the same.
- We can deliver beyond our skill sets with our pool of specialist agency partners should this be required.
Our Brand & Category Experience
"Shopper Foundry is one of the most class-act Shopper Agencies
you will find in SA.”
Agency
Caro and Ivana who have spear-headed the development of the company, both come from serious Agency backgrounds and offer both strategic thinking and solid activation ideas that are rooted in insight and best-in-class solutions.
~ Anthea Rogan, Shopper Marketeer
"Caro and Ivana have always delivered strategic work to the highest degree"
Agency
"They deliver strong shopper strategic solutions, with clearly articulated shopper and retailer propositions.”
Brand
The team always deliver strong shopper strategic solutions, with clearly articulated shopper and retailer propositions, that are relevant to both category and brand centric growth. I appreciate that they stay ahead of global and local shopper trends and are always on the forefront of shopper behaviour opportunities.
~ Colleen Francis, Head of Category & Commercial, McCain Foods