welcome to the age of the


Building meaningful behaviour-based solutions to drive sustainable category and brand growth.

Hello and welcome to our home

From meaningful conversations to meaningful conversions, at Shopper Foundry, our mission is to define and commercialise better growth strategies to grow your bottom line.

We’re here to democratise the art of Shopper Marketing, enabling you and your organisation to grow and to thrive.  We provide professional strategic services to help take marketing and advertising efforts to new shopper heights. Added to this, we design, and host, dynamic and engaging Shopper workshops including but not limited to category growth planning, claims exploration and beyond. We also offer customised and comprehensive Shopper Marketing training. We have a tailored, well-structured and enjoyable solution for you. What’s more, Shopper Marketing has, for many years, be seen as ‘dated’ and ‘lagging behind’ – where we apply a forward-thinking and lateral approach.

That’s why we’ve crafted our bespoke, specialised strategic Shopper offering that brings true value, fresh thinking and bottom-line growth.

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Our Services

Strategic Consulting

We provide professional strategic shopper thinking to help take brands, portfolios and campaigns to new shopper heights. We specialise in helping clients develop integrated shopper marketing plans that incorporate Phygital touchpoints to create a seamless shopper story across the newly defined pinball path to purchase. We bring a deep understanding of growth platforms and ROI thinking, allowing brands to deliver on various shopper objectives and growth metrics.


We design, and host, dynamic and engaging Shopper workshops. Our workshops are customized and curated per client ask and output required. We offer a variety of workshop types including but not limited to category growth planning, claims exploration, campaign solutions mapping, retailer partnership planning and more.


Passionately Curated. Impactfully Presented. For the corporate or advertising agency wanting to up-skill their staff, broaden their service offering, and increase revenue. We have carefully crafted our training masterclass and 8 expertly crafted Shopper modules to ensure relevance and ‘depth’ – and best possible value for money. Bringing an interesting and enjoyable learning experience to your team.

Our clients

“We have dedicated the last 17 years to passionately crafting our knowledge, expertise and specialty in Shopper Marketing. We would love to share our passion for this amazingly rich and evolving discipline with you!”


"Shopper Foundry is one of the most class-act Shopper Agencies
you will find in SA.”


Caro and Ivana who have spear-headed the development of the company, both come from serious Agency backgrounds and offer both strategic thinking and solid activation ideas that are rooted in insight and best-in-class solutions.

~ Anthea Rogan, Shopper Marketeer


"Caro and Ivana have always delivered strategic work to the highest degree"


Their ability to deliver insightful and impactful strategic solutions across multiple categories and market sectors is what stands apart from other offerings, as well as their extremely high

work ethic in delivering over and above the job scope at hand. 

~ Clyde Mallon, Chief Operating Officer,
Hoorah Group


"They deliver strong shopper strategic solutions, with clearly articulated shopper and retailer propositions.”


The team always deliver strong shopper strategic solutions, with clearly articulated shopper and retailer propositions, that are relevant to both category and brand centric growth. I appreciate that they stay ahead of global and local shopper trends and are always on the forefront of shopper behaviour opportunities.

~ Colleen Francis, Head of Category & Commercial, McCain Foods

Agencies we work with


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