about us

Carro White

FOUNDING BUSINESS DIRECTOR

“Through a robust understanding of the value brands hold in the lives of shoppers,
I passionately and professionally
connect great brands with
innovative consumer-shopper
solutions.”

Where shopper excellence meets commercial effectiveness

17 YEARS OF
SHOPPER OBSESSION
HAS LED US HERE

IVANA RHODES

FOUNDING STRATEGIC DIRECTOR

“I am a true shopper enthusiast –
with a focus on building brands and
entrenching their place in the minds
of the shopper, by leveraging key
behavioural insights and rituals.”

Carro White

FOUNDING BUSINESS DIRECTOR

“Through a robust understanding of the value brands hold in the lives of shoppers, I passionately and professionally connect great brands with innovative consumer-shopper solutions.”

17 YEARS OF
SHOPPER OBSESSION
HAS LED US HERE

IVANA RHODES

FOUNDING STRATEGIC
DIRECTOR

“I am a true shopper enthusiast –
with a focus on building brands and entrenching their place in the minds of the shopper, by leveraging key behavioural insights and rituals.”

Where shopper excellence meets commercial effectiveness

OVER THE YEARS WE’VE WORKED ACROSS GLOBAL AGENCIES AND IN CLIENT DIRECT – EXPERIENCING A MAJOR Gap

There is a lack of understanding of what Shopper Marketing really is

There is an assumption that Shopper Marketing is trade marketing or Point Of Sale

There is an outdated way marketers are seeing and using Shopper Marketing

There are few marketers and agencies getting it right

WE WANTED TO CLOSE THE KNOWLEDGE GAP

And enable more marketing professionals, organsations and brands with the power of commercial, meaningfully creative shopper marketing & expert solutions.

OUR MISSION IS TO DEMOCRATISE THE DISCIPLINE, ENABLING BRANDS & ORGANISATIONs TO
GROW & THRIVE

HOW DO WE ACHIEVE GROWTH?

MORE SHOPPERS

Increase penetration to category by bringing more shoppers in.

MORE TRIPS

Open up new occasion-led opportunities to get shoppers to buy more often.

MORE SPEND

Increase the AWOP by providing a holistic solution that drives shoppers to purchase.

"The team always deliver strong shopper strategic solutions and fresh thinking."

“The team have excellent experience in turning insights into impactful market leading activation plans for our clients with South African retailers.


I have found them an excellent partner for growth and bring fresh thinking and innovative ideas into the strategic work we have done with clients.


I look forward to continuing the highly collaborative partnership we have formed with Shopper Foundry across more clients and industries now and into the future.“


Andrew Wiseman, Director Ochre Global

Over 17 Years Experience

Client and Agency Endorsed

Flexible Offering

Specialist Service

Scroll to Top