services
A strategic partner to take your shopper and retail marketing to new heights with omni-channel strategies, solutions and training.
OUR SHOPPER PILLARS
CATEGORY CENTRIC GROWTH
RETAILER PARTNERSHIP GROWTH
BRAND CENTRIC GROWTH
SCOPE DETAIL
Shopper strategy:
Built off brand /origination
Commercial channel strategy mapping – on prem, off prem, ecomm
Retailer management, bookings and omni—channel planning facilitation
Stakeholder mapping – Brand, Consumer, Shopper, Retailer
Shopper Marketing workshops
Brand activation in retail (omni-channel)
Retailer partnership planning and activation / Retailer strategy
Category Growth Demand Creation
Retail/in-store shopper experience strategy & solutions
In-store /aisle experience, shoppability and navigational refresh
In-store optimisation
and path to purchase channel /touchpoint planning
Short-term volume driver campaigns (BUY&WIN etc.)
Long-term volume driver campaigns (Behaviour changers and rituals)
Shopper and retail trends reporting
Shopper Marketing Training – 10 weeks, 10 modules
CATEGORY GROWTH SOLUTIONS
Bringing better commercial conversations with customers to win on ROI!
Working with clients in a series of integrated workshop formats to deliver category growth programs and retailer customised selling stories.
WHAT THIS ENTAILS:
- Consumer and Shopper research
- Category profiling
- Category Growth Driver mapping
- Strategic Platforms and size of prize mapping
- Shopper Activation platforms aligned to the growth drivers
- Shopper Playbooks and Toolkits by customer
WHAT THIS DELIVERS FOR CLIENTS:
- Commercial ROI measurements
- Channel and Trade Stories
- Category Growth Vision defined
- Strategic Platforms and size of prize mapping
- Retailer customized programs to activate against
- Shopper Playbooks and Toolkits by customer
SHOPPER & RETAIL TRAINING
SHOPPER & RETAIL MARKETING MASTERMIND
OUR 17 YEARS OF EXPERTISE MASTERED in 10 WEEKS
UNLOCK YOUR EDGE
ENGAGE
ENGAGE with the Fundamentals of Shopper Marketing
Stage WIN: Growth Mindset Unlocked
DEVELOP
DEVELOP the Science of Behaviour Change to Drive Effective Sales
Stage WIN: Marketing Approach Transformed
GAIN
GAIN mastery in Strategy Creation and Creative Evaluation
Stage WIN: Advanced Strategic & Solution Thinking Achieved
EXECUTE
EXECUTE with Excellence and See Immediate Impact
Stage WIN: Seamless Integration into Daily Practice
HERE’S WHAT YOU’LL GET…
- 10 weeks, 10 modules
- In person live, online live, or online pre-recorded – organization dependent
- 20x Templates & tools
- 50x Case studies and industry example inspirations
- Weekly mini practical assignments
- Journey support via email
- Private Community Group
- Competency assessment
- Shopper Foundry™ Certification