about us
Caro White
FOUNDING BUSINESS DIRECTOR
“Through a robust understanding of the value brands hold in the lives of shoppers, I passionately and professionally connect great brands with innovative consumer-shopper solutions.”
- Degree in Bcom Honours Economics and Marketing.
- 18 years’ experience – headed up Shopper Marketing and Retail as a lead resource – at top global agencies such as Y&R Labstore, VML, McCann Worldgroup and Publicis Machine.
Where shopper excellence meets commercial effectiveness
17 YEARS OF SHOPPER OBSESSION HAS LED US HERE
IVANA RHODES
FOUNDING STRATEGIC DIRECTOR
“I am a true shopper enthusiast – with a focus on building brands and entrenching their place in the minds of the shopper, by leveraging key behavioural insights and rituals.”
- Degree in BCom Marketing Management and Honours in Brand Building and Management.
- 14 years’ experience – developed and led 100’s of Brand and Shopper Marketing strategies at agencies such as Mortimer Harvey, Y&R Labstore and McCann Worldgroup. Also headed up marketing in client Direct at Weelee.
Caro White
FOUNDING BUSINESS DIRECTOR
“Through a robust understanding of the value brands hold in the lives of shoppers, I passionately and professionally connect great brands with innovative consumer-shopper solutions.”
- Degree in Bcom Honours Economics and Marketing.
- 18 years’ experience – headed up Shopper Marketing and Retail as a lead resource – at top global agencies such as Y&R Labstore, VML, McCann Worldgroup and Publicis Machine.
Where shopper excellence meets commercial effectiveness
IVANA RHODES
FOUNDING STRATEGIC DIRECTOR
“I am a true shopper enthusiast – with a focus on building brands and entrenching their place in the minds of the shopper, by leveraging key behavioural insights and rituals.”
- Degree in BCom Marketing Management and Honours in Brand Building and Management.
- 14 years’ experience – developed and led 100’s of Brand and Shopper Marketing strategies at agencies such as Mortimer Harvey, Y&R Labstore and McCann Worldgroup. Also headed up marketing in client Direct at Weelee.
17 YEARS OF SHOPPER OBSESSION HAS LED US HERE
OVER THE YEARS WE’VE WORKED ACROSS GLOBAL AGENCIES AND IN CLIENT DIRECT, EXPERIENCING A MAJOR Gap
There is a lack of understanding of what Shopper Marketing really is
There is an assumption that Shopper Marketing is TRADE MARKETING or Point Of Sale
There is an outdated way marketers are seeing and using Shopper Marketing
There are few marketers and agencies getting it right
WE WANTED TO CLOSE THE KNOWLEDGE GAP
And enable more marketing professionals, organsations and brands with the power of commercial, meaningful creative shopper marketing & expert solutions.
OUR MISSION IS TO DEMOCRATISE THE DISCIPLINE, ENABLING BRANDS & Organisations TO
GROW & THRIVE
HOW DO WE ACHIEVE GROWTH?
MORE SHOPPERS
Increase penetration to category by bringing more shoppers in.
MORE TRIPS
Open up new occasion-led opportunities to get shoppers to buy more often.
MORE SPEND
Increase the AWOP by providing a holistic solution that drives shoppers to purchase.
"The team always deliver strong shopper strategic solutions and fresh thinking."
“The team have excellent experience in turning insights into impactful market leading activation plans for our clients with South African retailers.
I have found them an excellent partner for growth and bring fresh thinking and innovative ideas into the strategic work we have done with clients.
I look forward to continuing the highly collaborative partnership we have formed with Shopper Foundry across more clients and industries now and into the future.“
Andrew Wiseman, Director Ochre Global